Creating Distinction Through Destruction
SCOTTIES
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Electrifying Skincare
NuFACE
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Downmarketing a Premium Mattress
SIMMONS
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Killing the Multivitamin
CENTRUM
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Making the Invisible Visible
CATALYST
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Putting Kindness in a Can
LABATT
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Building a Dog Food Brand for People
BEZZIE
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Turning Lips into Skin
CHAPSTICK
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Selling Wine to Beer Drinkers
YELLOW TAIL
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DISARONNO
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Turning Color into Everyday Gold
TERRA
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