Admit the truth! The facial tissue arms race is over. Every brand is soft and strong. It’s a moot point…so let’s stop making it. Or let’s make it totally absurd and funny by spoofing the classic Brand X vs. Brand Y product demos that paper products commercials have used for decades. If all tissues failed the tests (and they did, because the tests were insane), then the question became: Well, which brand has the better story to tell about where it comes from and how it’s made? The 141-year-old brand that’s the steward of its own forests was finally ready to tell the world why they’re Better at What Counts.