BG NYC - BG is a strategically led agency that finds the BIGGER potential in brands.


Electrifying Skincare

This beauty tech brand was the category inventor, but competition was heating up and they needed to pull themselves away from the pack. We uncovered the game-changing insight and new campaign that flipped the traditional anti-aging/problem-solution skincare narrative on its head, by focusing on women being in control to shape the future they want to see, setting their own terms for beauty, aging, and skincare through tech-enabled microcurrent.