BG NYC - BG is a strategically led agency that finds the BIGGER potential in brands.


Building a Dog Food Brand for People

The animals in our home are more than just pets – they are beloved four-legged family members that deserve the same lifestyle enjoyed by their favorite human. They are bezzies, our best buds for life. BG built a premium, holistic lifestyle brand for pet owners and their beloved family members from the ground up as a subscription-based experience that caters to each individual pet’s needs. From strategic brand foundations, positioning, name, brand identity, logo, packaging, and the unboxing experience – we built the most human brand for pets, in under 12 weeks.