At BG, we really, really don’t like the word CONSUMER. Why? Because we believe humans are so much more than “buyers of products”. So we took it upon ourselves to create a fun little propaganda piece. WHO’S WITH US??? #brandinformers

Are we consumers or humans? Buyers or people? Shoppers or individuals? Subscribers or, okay you get the picture.


Clearly we’re more than how many companies often think of us. At BG, our job is to find the nuances and explore the depths of human behavior in ways that get beyond the transactions or dollars in their pockets.

Okay, our team had a little fun with this video. But in all seriousness, if you need help building a total picture of the humans in your brand’s world, let us know. We’d love to open up our BrandInformers practice to you.



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