INNOVATION

Finding BIGGER future potential through brand and product innovation, based on consumer need states, commercial opportunity, and in-depth trend analysis, both near- and far-term.

A three-year strategic plan for product innovation including product ideas that are defined by growth platforms and in service of the brand vision.

Optimized and qualified concepts that have been “debugged” and poised for maximum in-market and quantitative success through consumer collaboration.

The opportunity areas for product/commercial innovation that the brand can uniquely fulfill, tracing the category, consumer, culture and product rationale for each platform, as well as the definition, experience, attributes, preparation, competitive benchmarks and guardrails.

A succinct list of existing and future issues/desires consumers need brands to address based on primary research conducted via BG BrandInformers. Insight statements that include NEED, TRUTH and TENSION for each JTBD.